Healthy Skepticism Library item: 4038

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Berube B.
Who regulates drug advertising in Canada
Canadian Pharmaceutical Journal 1990; 123:402, 418

Abstract:

The article discusses the roles of different organizations in governing promotion in Canada including the federal Health Protection Branch, Pharmaceutical Advertising Advisory Board and Pharmaceutical Manufacturers Association of Canada.

Keywords:
*analysis/Canada/ direct-to-consumer advertising/ DTCA/ Health Protection Branch/ Pharmaceutical Advertising Advisory Board (Can)/ Pharmaceutical Manufacturers Association of Canada/ regulation of promotion/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION