Healthy Skepticism Library item: 4025
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Consumer information
Lancet 1990; (335):1395
Abstract:
A survey conducted for the Proprietary Association of Great Britain concluded that too much information in advertisements for over-the-counter products can be counterproductive with the main messages often being missed.
Keywords:
*news story/United Kingdom/ direct-to-consumer advertising/ DTCA/ over-the-counter medications/ broadcast advertisements/ safety & risk information/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS