Healthy Skepticism Library item: 3995

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

This month’s MaLAM letter—Glaxo. Multiple claims, little improvement
MaLAM Newsletter 1989 Apr;

Abstract:

Glaxo has made some minor changes in the promotional claims for a number of products in Pakistan.

Keywords:
*analysis/Pakistan/developing countries/Glaxo/company responses/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES