Healthy Skepticism Library item: 3988

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Highlights of a survey of Southeast Asian physicians
Drug Monitor 1989 Jan; 4:(1):8

Abstract:

A survey of physicians in Southeast Asia shows that advertisements in medical journals and publications are the most effective means of conveying information on new pharmaceutical products.

Keywords:
*news story/Southeast Asia/developing countries/source of information/doctors/new drugs/journal advertisements/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS