Healthy Skepticism Library item: 3687

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dyer C.
Incontinence campaign tests limits of advertising rules.
BMJ 1999 Sep 4; 319:(7210):591
http://bmj.bmjjournals.com/cgi/content/full/319/7210/591

Keywords:
Advertising* Drugs, Non-Prescription Humans Urinary Incontinence/drug therapy*

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963