Healthy Skepticism Library item: 3340

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Feather KR.
Direct to the consumer advertising—how close can we come?
Journal of Pharmaceutical Marketing & Management 1986; 1:(2):67-71

Abstract:

There are no product specific ads being run in consumer media at this time. The health care message seems to be the most viable form of promotion at this point. The next step, if anyone chooses to take it, would be a product specific ad.

Keywords:
*analysis/United States/direct-to-consumer advertising/broadcast advertisements/Food and Drug Administration/FDA/regulation of promotion/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION