Healthy Skepticism Library item: 3003

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pyeritz RE.
The burden of junk mail
New England Journal of Medicine 1979; 301:866

Abstract:

During a one year period the author received a total of 1023 pieces of unsolicited mail weighing 93.2 kg and costs $94.07 in postage. These costs are passed on to the consumer. The author has decided to burn all unsolicited mail.

Keywords:
*letter to the editor/United States/direct mail/doctors/consumer drug prices/attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT MAIL/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS