Healthy Skepticism Library item: 3001

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Miller JA, Waller R.
Health care advertising: consumer vs. physician attitudes
Journal of Advertising 1979; 8:(4):20-29

Abstract:

This article reports results of a national survey of physicians and consumers from five large metro areas across the United States regarding their attitudes toward the advertising of professional services in the health care sector. Results show extensive and strong contrasts between the two groups – consumers desire and favor such advertising while doctors oppose it.

Keywords:
*cross-sectional study/United States/advertising professional services/ATTITUDES REGARDING PROMOTION: CONSUMERS AND PATIENTS/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS