Healthy Skepticism Library item: 2961

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Holst H.
Unsolicited advertising
Canadian Medical Association Journal 1978; 118:24

Abstract:

The author is upset about the amount of unsolicited mail she receives and has written to pharmaceutical companies asking them to stop

Keywords:
*letter to the editor/Canada/direct mail/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTIONAL TECHNIQUES: DIRECT MAIL