Healthy Skepticism Library item: 2935

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Marchand CR.
Physician attitudes toward sources of drug information.
Drug Inf J 1977 Oct-Dec; 11:(4):225-6

Abstract:

Physicians’ attitudes towards sales representatives and journal advertisements and the influence of these types of promotion are reviewed. The role of these two sources of information seems to be fading. We are in need to up-to-date well planned studies with proper statistical evaluation of old and new factors that may influence the prescriber.

Keywords:
*nonsystematic review/United States/sales representatives/journal advertisements/attitude toward promotion/source of information/analysis of prescribing pattern/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS Attitude of Health Personnel* Canada Drug Information Services* Humans Information Services* Physicians* United States