Healthy Skepticism Library item: 2932

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Holmes JD.
Prescribing information in drug advertisements.
N Z Med J 1977 Nov 23; 86:(600):467-9

Abstract:

The need for continuing education in clinical pharmacology for practising doctors is seen in the light of a study of the prescribing information contained in recent New Zealand drug advertisements. Less than half of the advertisements contained details of dosage and only a quarter mentioned toxic effects.

Keywords:
*analytic survey/New Zealand/journal advertisements/quality of information/safety & risk information/EVALUATION OF PROMOTION: DRUG SAFETY/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS Advertising* New Zealand Periodicals Pharmaceutical Preparations* Prescriptions, Drug