Healthy Skepticism Library item: 2316
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Engle , R .
The Impact of a Single-Advertiser Publication on Physicians’ Perceptions and Expected Prescribing Behaviour.
Journal of Pharmaceutical Marketing and Management 1994; 8:(1):37-54