Healthy Skepticism Library item: 2313
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Cleary JD.
Impact of pharmaceutical sales representatives on physician antibiotic prescribing.
J Pharm Technol 1992 Jan-Feb; 8:(1):27-9
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=10118197&query_hl=21
Abstract:
This study revealed a significant impact on physician prescribing practices by PSRs, based on the results of evaluations of each agent’s average number of new prescriptions per month, number of grams dispensed per month, and dollar values of those prescriptions. Comparisons of these data to regional, national, and world trends revealed no correlation.
Keywords:
MeSH Terms:
Advertising/economics
Anti-Bacterial Agents/economics
Anti-Bacterial Agents/therapeutic use*
Cephalosporins/economics
Cephalosporins/therapeutic use
Concurrent Review/statistics & numerical data
Data Collection
Decision Making
Drug Industry/economics*
Drug Utilization/economics
Drug Utilization/statistics & numerical data*
Evaluation Studies
Hospitals, University/economics
Hospitals, University/standards
Hospitals, University/statistics & numerical data
Medical Staff, Hospital/statistics & numerical data
Mississippi
Physician's Practice Patterns/economics
Physician's Practice Patterns/statistics & numerical data*
