Healthy Skepticism Library item: 2067
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: book
Ogilvy D.
Ogilvy on advertising.
London: Prion 1995
http://www.randomhouse.com/vintage/catalog/display.pperl?isbn=9780394729039
Abstract:
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”
