Healthy Skepticism Library item: 20391

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schwartz JS
Measuring quality: Where are we? Where Are We Going? And How Will We Know When We Get There?
Annals of the New York Academy of Sciences 1994 Aug; 729:150-158
http://onlinelibrary.wiley.com/doi/10.1111/j.1749-6632.1994.tb12228.x/abstract

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963