Healthy Skepticism Library item: 20325
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Gill PS, Freemantle N, Bero L, Haaijer-Ruskamp F, Markela M, Barjesteh KP
GP's prescribing behaviour may be affected by drug promotion
BMJ 1996 Aug 10; 313:(367):
http://www.bmj.com/content/313/7053/367.2
Abstract:
EDITOR,—David Armstrong and colleagues studied why doctors changed their prescribing behaviour over six months and found that multiple factors were involved.1 We would add several points.
Firstly, it is surprising that the authors mention the role of drug promotion only …
