Healthy Skepticism Library item: 20323

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gruppen LD, Margolin J, Wisdom K, Grum CM.
Outcome bias and cognitive dissonance in evaluating treatment decisions.
Acad Med 1994; 69:(10):
http://www.ncbi.nlm.nih.gov/pubmed/7916829

Keywords:
Asthma/therapy Clinical Competence/standards* Cognitive Dissonance* Decision Making* Feedback Humans Internal Medicine/education Patient Admission Prejudice* Students, Medical/psychology* Treatment Outcome*

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.