Healthy Skepticism Library item: 20006

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dodd P, Dexter T
Reasons for not seeing drug representatives. Companies have to encourage doctors to prescribe their products.
BMJ 1993 9; 319:(7215):69-70
http://www.ncbi.nlm.nih.gov/pubmed/10576840

Keywords:
MeSH Terms Drug Industry* Drug Prescriptions Family Practice* Humans Interprofessional Relations

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.