Healthy Skepticism Library item: 19932
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Mindell J, Kemp T
Evidence based advertising? Only two fifths of advertisements cited published, peer reviewed references.
BMJ 1997 Dec 13; 315:1622
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2127972/