Healthy Skepticism Library item: 1825

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ranwella S.
Sri Lankan students campaign for rational medicine: the story of SIRHA.
Essent Drugs Monit 1993; (16):10

Abstract:

PIP: Students Involved in Rational Health Activities (SIRHA) is a group of Sri Lankan medical students dedicated to increasing awareness of rational health care. SIRHA has hosted a seminar on rational therapeutics for medical students. Clinicians and academicians discussed case histories of inappropriate drug treatment at the seminar. A panel organized by the International Advertisers Association addressed the levels of control needed for medical drug advertising. Another seminar focused on how to facilitate the provision of low cost quality drugs based on rational prescriptions to all Sri Lankans. The Director-General of Health Services, the Chairman of the State Pharmaceuticals Corporation, and other government officials discussed drug registration, tenders, local manufacture of drugs, quality assurance, distribution, and pricing. At the annual meeting of the Sri Lankan Medical Association, SIRHA members prepared a leaflet comparing statements on promotional material of pharmaceutical companies with the text of internationally recognized standard works of reference. Company representatives were at the meeting. The Medical Lobby for Appropriate Marketing addressed one of the promotional materials in an August 1993 international letter. SIRHA members have also targeted irrational and misleading advertising of health-related products in the mass media. They have succeeded in bringing about the withdrawal of a misleading ad with unsubstantiated claims by a multinational company operating in Sri Lanka. SIRHA has submitted a complaint to the People’s Tribunal on pharmaceutical pricing, unethical promotion, and the availability of an irrationally large number of me-too drugs in Sri Lanka. The Tribunal found the complaint justified and recommended the adoption of regulations proposed by SIRHA. SIRHA continues to monitor pharmaceutical advertising practices in Sri Lanka. It has established good relations with local and international groups.

Keywords:
Advertising* Asia Delivery of Health Care Developing Countries Economics Education Health Planning Marketing of Health Services Organizations* Pharmaceutical Preparations* Prescriptions, Drug* Sri Lanka Students Students, Medical* Therapeutics