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Healthy Skepticism Library item: 17214

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Iskowitz M
GSK reveals speaker, consulting fees
Medical Marketing & Media 2010 Dec 15
http://www.mmm-online.com/gsk-reveals-speaker-consulting-fees/article/159645/


Full text:

GlaxoSmithKline said it paid nearly $15 million in fees in the second quarter to US healthcare professionals for speaking and consulting services.

A 121-page report posted yesterday by the Anglo firm highlights amounts given to 3,700 KOLs and other providers. Payees received $3,909 on average. The highest-paid recipient on the list was a specialist in rheumatology-allergy and immunology at Brigham and Women’s Hospital in Boston, who received $99,375.

Such fees are often made in exchange for talks or consulting services in therapeutic areas that coincide with a company’s marketed products. GSK’s asthma/COPD treatment Advair Diskus was the fourth best-selling drug in the US in 2008, according to IMS Health.

Deirdre Connelly, GSK’s president North America pharmaceuticals, said: “These are professionals who should be fairly compensated for the services and expertise they provide. There are strict guidelines about how we work together.”

GSK and other drug firms have been drawing back the curtain on payments to doctors ahead of legislation that could make such disclosures mandatory. Both the healthcare reform bill that cleared the House earlier this year and the Senate bill nearing passage include language meant to increase public disclosure of payments.

Earlier this year, Eli Lilly became the first major drug company to provide a detailed list of consulting and speaker fees when it posted its faculty registry, disclosing $22 million in first-quarter compensation paid to almost 3,400 US physicians and other healthcare professionals.

Next up was Merck, which said it shelled out $3 million in speaker fees to US doctors during the second quarter. Pfizer has also pledged to publicize amounts given to support influential doctors.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963