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Healthy Skepticism Library item: 16723

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lurie P, Kahn JG, Wolfe SM.
Regulation of benzodiazepine prescription.
JAMA 1992 Jul 22-29; 268:(4):472-3
http://www.ncbi.nlm.nih.gov/pubmed/1352361

Keywords:
* Anti-Anxiety Agents* * Benzodiazepines * Drug Prescriptions* * Drug Utilization/legislation & jurisprudence* * Hypnotics and Sedatives * New York

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963