Healthy Skepticism Library item: 13312
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Wilke M.
GLaxo Pumps $55 Mil Into Zyban DTC Push: Anti-depressant Will Be Touted As Aid To Quit Smoking Cigarettes
Advertising Age 1997 Aug 11
http://adage.com/abstract.php?article_id=71118
Abstract:
Creating a new use for its antidepressant drug Wellbutrin, Glaxo Wellcome this fall will unleash an estimated $55 million in direct-to-consumer advertising for the product-as anti-smoking pill Zyban. …
