Healthy Skepticism Library item: 13273

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Freeman JK, Barnes JH, Summers KH, Szeinbach SL
Modeling Physicians' Prescribing Decisions for Patients With Panic Disorder
Journal of Health Care Marketing 1993 Winter; 13:(1):34-39

Abstract:

The authors asked general and familiar practitioners to rate the importance of several items relating to the prescribing of drug products for patients with panic disorder. Physicians preferred to use benzodiazepines alone and in combination with antidepressants for treatment, regardless of the presence or absence of phobic avoidance. Adverse drug events, efficacy, and patient characteristics were found to be important considerations when physicians prescribe medication. Educational and promotional strategies for pharmaceutical manufacturers and marketers are discussed.