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Healthy Skepticism Library item: 11580

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lee TH.
Economics and cost-effectiveness in evaluating the value of cardiovascular therapies. What constitutes a useful economic study? The health systems perspective.
Am Heart J. 1999 May; 137:(5):S67-70
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=pubmed&Cmd=ShowDetailView&TermToSearch=10220600


Abstract:

No abstract available.

Keywords:
MeSH Terms: Cardiovascular Diseases/economics* Cardiovascular Diseases/therapy* Cost-Benefit Analysis Costs and Cost Analysis Decision Making, Organizational Developed Countries Health Services Research/economics* Humans Investments/economics Managed Care Programs/economics*

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963