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Conference videos: Videos of Selling Sickness conference Amsterdam 2010 now available

Videos of all the talks presented at the Selling Sickness international conference in Amsterdam on 7 and 8 October 2010 are now available at: http://www.gezondescepsis.nl/conference-2010.html

There is one video each for the following 7 sections of the conference:

Day 1 - Thursday 7 October
1. What is selling sickness and is it for real?
Welcome and opening - Ruud Coolen van Brakel
Where science meets marketing - Ray Moynihan
Industry’s role in informing the public - Brian Ager
DSM-V Opening Pandora’s Box - Allen Frances

2. What new methods are being used?
The Dutch situation, supervision and law enforcement - Josée Hansen
Clinical trials as disease mongering instruments - Trudy Dehue
Social Media and Pharma: Support or new commercial channel to care? - Rob Halkes

3. Learning from documented examples
Promotion to the public: European disease awareness campaigns - Teresa Alves
Promotion of prescription medicines to physicians and the public - Dee Mangin

4. Who pays the bill?
The influence on rational use of medicine - Kees de Joncheere
The influence on patients - Ilaria Passarani
Redesigning the incentives for the pharmaceutical industry - Dean Baker

Day 2 - Friday 8 October
5. Redesigning the system?
Financial and insurance aspects - Henk Eleveld
Independent information for patients - Hilda Bastian

6. The need for new regulations and guidelines
Self regulation on disease promotion - Lode Wigersma
Regulation of pharmaceutical promotion - Graham Dukes
Guidelines and HTA - Meindert Boysen

7. New responsibilities for main stakeholders?
Prize ‘best poster’
The industry: partner in solutions? - Michel Dutrée
Should the Medicines Evaluation Board be involved? - Bert Leufkens
International Cooperation - Peter Mansfield
Final panel discussion: towards a joint statement
Closing remarks - Ruud Coolen van Brakel

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909